Evaluation Question 5: How successful is your product?

Note: This feedback video was made alongside Beatrice Douaihy, another member of my group, and she will also be using it for her evaluation.

The one thing I'm happy about is that they mention they liked the lack of dialogue. This is in contrast to our focus group, who said they wanted dialogue, and is something I personally preferred, so I'm relived it was liked.
The music had mixed responses, which is understandable. Personally I liked it, but I do agree that sound design as a whole could have been better. The song tends to overbear other sounds, such as the wind effects.
They all talk about how they wanted to know what would happen, and how they got very little from the piece, which is an indication we did what we wanted by making it very enigmatic; some even mistaking which character was good and which was bad.
They also reacted positivity to the genre hybrid, which is good, as previous attempts at this have been unsuccessful (the short lived 2001 television series Firefly for example,) and it is a relief that they responded well.
People seemed rather impressed by the planet, which was good, as this took me a long time and felt a little off to me. I didn't think it looked particularly good and was worried people wouldn't understand it or think it was out of place.
There was a compliment on editing, which I felt was its weakest point. personally, I thought many shots weren't cut quite right, but the positive reactions probably means that my criticism is more because I spent so long watching it during editing.
The criticisms are mostly fair, however it is a shame they felt that it was over-long, as that was one of the main things we tried to go for. It may just be that the changing attitudes towards films and action makes the long takes of a classic western less accessible to a modern audience.

Overall, i think that our product was successful. We achieved the enigmatic feel we had hoped to from the beginning, as well as successfully showing the genre hybrid, and people seemed to enjoy the piece, which achieves our hopes of a 'popcorn-flick' type of film.

Evaluation Question 4: How did you integrate technologies – software, hardware and online – in this project?

Evaluation Question 3: How did your production skills develop throughout this project?

Evaluation Question 2: How does your product engage with audiences and how would it be distributed as a real media text?

Evaluation Question 1: How does your product use or challenge conventions and how does it represent social groups or issues?

Final Piece

Work Roles

James:
Cutting and Ordering
Director of CGI
Acting


Adrian:
Production Logo

Audio
Acting


Beatrice:
Camerawork
Storyboard
Music Writing


Youssef:
Production Logo
Director of Photography
Audio

AJA: Research Mark

James Morrison

AO4: Undertake and apply appropriate research

Level 5	16–20	A	The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree.
Level 4	12–15	B	The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates evidence of this research. Research informs the creative critical reflection to a good degree.
Level 3	8–11	C	The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of film or magazine production elements. The finished product also demonstrates some evidence of this research. Research will inform the creative critical reflection to some degree.
Level 2	4–7	D	The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog, with limited examples of film or magazine production elements. The finished product also demonstrates limited evidence of this research. Research informs the creative critical reflection to a limited degree.
Level 1	1-3	E	The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of film or magazine production elements barely apparent. The finished product also demonstrates minimal evidence of this research. Research informs the creative critical reflection to a minimal degree.
Level 0	0	U	There is no evidence of ability to undertake and apply appropriate research.

Targets

1. Complete following tasks: Location planning, Editing analysis, Production schedule, test shots  
2. Opening credits analysis – add more analysis of images, font style, colours etc
3. Film title analysis – add detail to analysis and post your own film title, explaining your choices (font style colour etc).
4. Gender roles – add examples of male gender representation and discuss whether you will follow conventional representations in your product
5. Narrative theories – apply to an existing film opening and post video or screenshots
6. Update 22/10/14 – add more detail and images – discuss how you will incorporate sci-fi elements and use images – you could carry out some research into hybrid Westerns like ‘Cowboys and Aliens’  
7. Modernisation – add images
8. Audience profile – replace Shutterstock image and add more images to show target audience interests also
9. PROOF READ AND CORRECT ALL POSTS – spelling, punctuation, grammar, capitals etc

DEADLINE: January 15 2015