AJA: Research Mark

James Morrison

AO4: Undertake and apply appropriate research

Level 5	16–20	A	The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree.
Level 4	12–15	B	The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates evidence of this research. Research informs the creative critical reflection to a good degree.
Level 3	8–11	C	The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of film or magazine production elements. The finished product also demonstrates some evidence of this research. Research will inform the creative critical reflection to some degree.
Level 2	4–7	D	The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog, with limited examples of film or magazine production elements. The finished product also demonstrates limited evidence of this research. Research informs the creative critical reflection to a limited degree.
Level 1	1-3	E	The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of film or magazine production elements barely apparent. The finished product also demonstrates minimal evidence of this research. Research informs the creative critical reflection to a minimal degree.
Level 0	0	U	There is no evidence of ability to undertake and apply appropriate research.

Targets

1. Complete following tasks: Location planning, Editing analysis, Production schedule, test shots  
2. Opening credits analysis – add more analysis of images, font style, colours etc
3. Film title analysis – add detail to analysis and post your own film title, explaining your choices (font style colour etc).
4. Gender roles – add examples of male gender representation and discuss whether you will follow conventional representations in your product
5. Narrative theories – apply to an existing film opening and post video or screenshots
6. Update 22/10/14 – add more detail and images – discuss how you will incorporate sci-fi elements and use images – you could carry out some research into hybrid Westerns like ‘Cowboys and Aliens’  
7. Modernisation – add images
8. Audience profile – replace Shutterstock image and add more images to show target audience interests also
9. PROOF READ AND CORRECT ALL POSTS – spelling, punctuation, grammar, capitals etc

DEADLINE: January 15 2015